Client Need
Medline sought to fill the candidate pipeline for their Warehouse Associate roles in Jeffersonville, IN, a historically challenging market to recruit. To attract qualified talent, we knew we had to:
- Improve the application process for a better candidate experience for mobile talent
- Utilize consumer-marketing-based lead generation tactics to increase applicant pipeline
- Incorporate video to better appeal to ideal candidates
Solution
Talent Solutions implemented a recruitment advertising campaign which included:
- A mobile-friendly, role-specific, branded landing page featuring a quick-apply lead form for ease-of-access application
- Candidate leads sent in real-time to recruiters for instant access and follow-up
- Video ads on YouTube, Facebook & Instagram, and Google Display and Bing Audience ads used to acquire a larger audience reach
- A focus on lead generation tactics, like Facebook, Instagram, Google Search, Bing Search, and Craigslist, to improve the qualified applicant total
Key Results
- 9-week campaign flight
- 310 applicants
- Under $30 / applicant (CPA)
- Key Clickthrough Rates:
- Bing Search 2.5%
- Google Search 6.4%
- Facebook PPC 1.2%
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