Consumer Marketing-Based Ad Campaign Drives Candidate Lead Generation

Case Study Banners - V2-01-1
Client Need

Medline sought to fill the candidate pipeline for their Warehouse Associate roles in Jeffersonville, IN, a historically challenging market to recruit. To attract qualified talent, we knew we had to:

  • Improve the application process for a better candidate experience for mobile talent
  • Utilize consumer-marketing-based lead generation tactics to increase applicant pipeline
  • Incorporate video to better appeal to ideal candidates

Talent Solutions implemented a recruitment advertising campaign which included:

  • A mobile-friendly, role-specific, branded landing page featuring a quick-apply lead form for ease-of-access application
  • Candidate leads sent in real-time to recruiters for instant access and follow-up
  • Video ads on YouTube, Facebook & Instagram, and Google Display and Bing Audience ads used to acquire a larger audience reach
  • A focus on lead generation tactics, like Facebook, Instagram, Google Search, Bing Search, and Craigslist, to improve the qualified applicant total
Key Results
  • 9-week campaign flight
  • 310 applicants
  • Under $30 / applicant (CPA)
  • Key Clickthrough Rates:
    • Bing Search 2.5%
    • Google Search 6.4%
    • Facebook PPC 1.2%

You May Also Like

MicrosoftTeams-image 12

National Hiring Event Outperforms the Average Virtual Hiring Event Attendance

Created a large-scale, multi-city hiring event that garnered a lead list of nearly 1,700 applicants.

Are You Ready to Modernize Your Attraction Strategy?

Contact Ignite Recruitment Marketing Today