Client Need

Medline sought to fill the candidate pipeline for their Warehouse Associate roles in Jeffersonville, IN, a historically challenging market to recruit. To attract qualified talent, we knew we had to:

• Improve the application process for a better candidate experience for mobile talent
• Utilize consumer-marketing-based lead generation tactics to increase applicant pipeline
• Incorporate video to better appeal to ideal candidates

Solution

Talent Solutions implemented a recruitment advertising campaign which included:

• A mobile-friendly, role-specific, branded landing page featuring a quick-apply lead form for ease-of-access application
• Candidate leads sent in real-time to recruiters for instant access and follow-up
• Video ads on YouTube, Facebook & Instagram, and Google Display and Bing Audience ads used to acquire a larger audience reach
• A focus on lead generation tactics, like Facebook, Instagram, Google Search, Bing Search, and Craigslist, to improve the qualified applicant total

Key Results

• 9-week campaign flight
• 310 applicants
• Under $30 / applicant (CPA)
• Key Clickthrough Rates:
  • Bing Search 2.5%
  • Google Search 6.4%
  • Facebook PPC 1.2%